Branding is everything!
You might not believe it but good branding increases the value of a company. Good branding is beyond just a memorable logo, good branding provides employees with direction and motivation, and makes acquiring new customers easier. There is a one short word you can describe branding with, it’s EVERYTHING!!
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the other hand, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.
Let’s take a look at the important ways a strong brand impacts your business:
Branding Improves Recognition
One of most important components of your brand is your logo. Think of how we instantly recognize the golden M of McDonald. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. No one wants to be scammed and people will always judge at first site. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
Branding Supports Advertising
Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.
Branding Builds Financial Value
Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
Branding Inspires Employees
Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
Branding Generates New Customers
Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, WORD OF MOUTH referrals are only possible in a situation where your company has delivered a memorable experience with your customer.
By building a strong brand for your company, small and large, it will have a growing chance in this world