Archive for the
‘Content Management’ Category
Magnifying your message refers to broadcasting your business to multiple media platforms for a bigger audience to see and this will result in a bigger client reach. The sad truth is if you are not a big company with a recognized brand, your target audience will not be aware of your business. Trying to get […]
Business Marketing isn’t easy, in fact it takes time and effort, heaps of both. A simple solution for an answer we don’t know, 5 letters, 4 colours, ask and it will show. The new term for translation and assignments, a massive knowledge pit! Seeking the mystery and history of the world? Simply Google it. Elderly […]
Social Media Optimization First I think I should explain what social media optimization is so that we can all understand what this post is all about. Social media optimization(SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Ways […]
Start by talking about your audience, not yourself Dedicate your opening sentence(s) to your audience’s challenges and objectives. Starting with the very reason they come to your site in the first place is a good way to demonstrate that you have their needs in mind Let your customers do the talking By including a few […]
Most small business do not know what to do beyond building a website. It doesn’t have to be overwhelming though, below are the steps you can take to build your brand. 1. Define a brand Think about your origin story Ask yourself: “Why did I start this company? What am I proud of?” Oftentimes what […]
Market research is an on-going process and will help you make informed marketing decisions. This behaviour must CONTINUE and evolve as both you, and your clients constantly evolve. Find ways to interact with your audience, regardless of its size. Don’t be scared to try new methods to reach your ever-changing client base.