QR Codes in a business.

Wednesday, 13 December 2017 by

              If you have always wondered what that square image with all a bunch of little squares all over the place is, wonder no more. It is called a QR (quick response) code or MS tags. QR codes are freely generated 2D codes that are similar to the normal

  When having your own business it can be a little bit intimidating sometimes. Running the company and keeping your staff happy can be an endless task and can be very tiring and stressful. Something that can be a bit more worrying is hiring staff, more importantly, a graphic designer, especially when you’re not familiar

Magnify Your Message

Thursday, 09 February 2017 by

Magnifying your message refers to broadcasting your business to multiple media platforms for a bigger audience to see and this will result in a bigger client reach. The sad truth is if you are not a big company with a recognized brand, your target audience will not be aware of your business. Trying to get

Marketing and your business

Thursday, 04 February 2016 by
Business Marketing

Business Marketing isn’t easy, in fact it takes time and effort, heaps of both. A simple solution for an answer we don’t know, 5 letters, 4 colours, ask and it will show. The new term for translation and assignments, a massive knowledge pit! Seeking the mystery and history of the world? Simply Google it. Elderly

Social Media Optimization

Wednesday, 15 July 2015 by

Social Media Optimization First I think I should explain what social media optimization is so that we can all understand what this post is all about. Social media optimization(SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Ways

Start by talking about your audience, not yourself Dedicate your opening sentence(s) to your audience’s challenges and objectives. Starting with the very reason they come to your site in the first place is a good way to demonstrate that you have their needs in mind Let your customers do the talking By including a few

Most small business do not know what to do beyond building a website. It doesn’t have to be overwhelming though, below are the steps you can take to build your brand. 1. Define a brand Think about your origin story Ask yourself: “Why did I start this company? What am I proud of?” Oftentimes what


Monday, 06 July 2015 by

Market research is an on-going process and will help you make informed marketing decisions. This behaviour must CONTINUE and evolve as both you, and your clients constantly evolve. Find ways to interact with your audience, regardless of its size. Don’t be scared to try new methods to reach your ever-changing client base.

When you’re getting started with building a community around your business, you are not really starting from nothing. You can leverage the people, blogs, knowledge sources, and communities that already exist and that are relevant to your business and your industry. Serious online marketers know that in order to harness the power of social media

Content that suits your audience

Monday, 29 June 2015 by

Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through