Exploring the similarities and differences between SEO (Search Engine Optimization) and Content Marketing No, you are not going crazy, content marketing is very different to SEO yet they have a very close relationship and in fact, they are so inter-connected that they can be compared to non-identical twins; sharing so much DNA and yet they [...]
Videos are very popular and easy to share to other people. Most people like to watch videos that are visual and they are very beneficial for a business. However, knowing what should be in the video and how to portray it can be quite hard. Read these 10 tips on how to create a successful [...]
If you have always wondered what that square image with all a bunch of little squares all over the place is, wonder no more. It is called a QR (quick response) code or MS tags. QR codes are freely generated 2D codes that are similar to the normal liner barcodes however is able to hold [...]
Magnifying your message refers to broadcasting your business to multiple media platforms for a bigger audience to see and this will result in a bigger client reach. The sad truth is if you are not a big company with a recognized brand, your target audience will not be aware of your business. Trying to get [...]
Business Marketing isn’t easy, in fact it takes time and effort, heaps of both. A simple solution for an answer we don’t know, 5 letters, 4 colours, ask and it will show. The new term for translation and assignments, a massive knowledge pit! Seeking the mystery and history of the world? Simply Google it. Elderly [...]
Most small business do not know what to do beyond building a website. It doesn’t have to be overwhelming though, below are the steps you can take to build your brand. 1. Define a brand Think about your origin story Ask yourself: “Why did I start this company? What am I proud of?” Oftentimes what [...]
Market research is an on-going process and will help you make informed marketing decisions. This behaviour must CONTINUE and evolve as both you, and your clients constantly evolve. Find ways to interact with your audience, regardless of its size. Don’t be scared to try new methods to reach your ever-changing client base.
Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through [...]