Market research is an on-going process and will help you make informed marketing decisions. This behaviour must CONTINUE and evolve as both you, and your clients constantly evolve. Find ways to interact with your audience, regardless of its size. Don’t be scared to try new methods to reach your ever-changing client base.
Archive for the
‘Content Management’ Category
When you’re getting started with building a community around your business, you are not really starting from nothing. You can leverage the people, blogs, knowledge sources, and communities that already exist and that are relevant to your business and your industry. Serious online marketers know that in order to harness the power of social media [...]
Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through [...]
Re-branding and re-directing your site – When is the Right Time? Making changes to your site is a huge step. So this question to re-brand or not to, it is tough because you know when you do that re-brand, you will almost certainly take a traffic hit, and SEO is one of the biggest places [...]