Archive for the
‘Digital Marketing’ Category
Market research is an on-going process and will help you make informed marketing decisions. This behaviour must CONTINUE and evolve as both you, and your clients constantly evolve. Find ways to interact with your audience, regardless of its size. Don’t be scared to try new methods to reach your ever-changing client base.
A shotgun approach to digital marketing is NOT the answer. STOP spending money on platforms and channels that are difficult to measure. When it comes to digital marketing, the answer is to have a targeted and focused approach with your marketing, to ensure that you have the best possible return on investment (ROI).
Your BRAND is your unique identity and it deserves all of your attention. From the moment you decide to START your business and offer your product or service, your brand and corporate identity must be established and maintained. Make sure your BRAND is maintained across all marketing platforms and channels.
1. Install Visitor Analytics Nothing can be improved if it’s not tracked. Get your pages in analtic code before your first visitor. Use google analytics, before you launch a new website. 2. Set up Google and Bing webmaster tools account Use Google and Bing master tools that monitor data about your site and message it […]