Archive for the
‘Search Engine Optimisation’ Category

Exploring the similarities and differences between SEO (Search Engine Optimization) and Content Marketing No, you are not going crazy, content marketing is very different to SEO yet they have a very close relationship and in fact, they are so inter-connected that they can be compared to non-identical twins; sharing so much DNA and yet they [...]
We believe that offering our clients the best advice when it comes to their lead generation goals is paramount to our success as a consultancy this is one of the additional services. We assist our clients with the setting up of lead generation tools and once established, we assist the clients in managing their leads [...]

August 17, 2015

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by: Dart Admin

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Categories: Search Engine Optimisation

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. When visitors type a query into a search box and land on your site, will they be [...]
SEO and PPC: What’s the difference? SEO is a diet. PPC is Plastic Surgery This article by David McBee resonates with me as it explains the difference between SEO and PPC in a very succinct manner. Here’s a link to the full article: http://www.linkedin.com/pulse/seo-diet-ppc-plastic-surgery-david-mcbee I really like the way he explains the difference between the [...]