“There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for.” Milton Glaser
According to Wikipedia, Graphic Design is the process of visual communication and problem-solving through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
In marketing terms, Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Ask yourself, what kind of first impression can I make? No matter what you have heard, first impressions count, so make the best first impression you possibly can, across any of your marketing channels and business touch points.