How to build links in person

by / Friday, 26 June 2015 / Published in Digital Marketing, Latest posts, Link Building

How to build links in person

When you are trying to get links, the first thing you must remember is that behind that link is a person. The kinds of links that Google wants you to build are the kinds of links that you get when a real live person decides to share or link to your content.

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That great content you’re creating is designed to be the kind of stuff people like to share, but getting people to share it often requires outreach. When you ask someone to read and possibly share your content, even if it’s content you think they’ll really like, you’re essentially asking them to do you a favor. That’s a lot easier to do if it’s somebody who already knows you and likes you.

You can build your links in person at trade shows, conferences, meetups, trade association

Make a connection

When you meet someone with whom you’d like to build a link-based relationship, don’t start out asking for the link, any more than you would online. If you’re at a networking or industry event, there’s a basic understanding that people are there to make professional connections—there’s no need to be more specific than that and say you’re there to make connections that might result in links (nobody wants to feel like they’re being used for their links).

Follow up

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Start with a quick tweet or email the next morning that says it was great to meet them and maybe references something in your conversation. If your only point of contact for them is email, use it very sparingly—nobody likes aggressive emails. Your best best in this case is to try to see them again at the next event, to continue nurturing your relationship in person. You could also see if they want to meet for coffee or lunch to talk shop.

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