Logo Design what not to do

by / Tuesday, 15 December 2015 / Published in Graphic Design

Logo Design – what not to do.

Some people think that logo design is easy. Guess again. Logo design can go wrong quite easily.

The first and biggest mistake we usually come across is this:

“I asked my mate to help me”

Unless you have a friend that is a qualified graphic designer with a proven track record, stay away from “favours”. These will bite you in the butt in the end. The biggest problem is that if your ‘mate’ doesn’t have access to the correct software and tools, his logo for you will be drawn in paint or similar, with really bad results.

Secondly, unless said ‘mate’ takes the time to understand your vision and goals for you brand, their ideas will be skewed towards their preconceived notions. Unfortunately you might get a logo that is a re-hashed version of someone else’s. Although not immediately apparent, this will cost you in the long run.

Lastly, can you really hold your ‘mate’ to a particular standard or level in terms of his/her output. Will they stick to deadlines and produce something you really like and feel inspired by. Remember your logo is your brand’s calling card and you want it to be memorable, not forgettable!

People’s Exhibit A – What not to do

Bad logo design

People’s Exhibit B – The Dart team make magic

Good logo

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