Online marketing strategies for small business
Most small business do not know what to do beyond building a website. It doesn’t have to be overwhelming though, below are the steps you can take to build your brand.
1. Define a brand
- Think about your origin story
Ask yourself: “Why did I start this company? What am I proud of?” Oftentimes what drove you to start your own company and how it’s reflected in your business practices is what makes you unique.
- Talk to your customers
- Do competitor research
- Compile all the information and develop a brand
2.Review the website content and language
- Does the website have the information my target audience needs?
- Am I using the language my target audience would use?
3.Develop overarching marketing strategy
- Content strategy
In the online marketing world, content is king. Google wants you to deliver value to your site visitors and unique content is one way of going about this. Building a content strategy isn’t easy though. You don’t want to write the same thing that everyone else in your industry is writing about.