Public relations focuses on media relations and positive publicity. However effective public relations are about integrating communications strategies such as media, stakeholders, community, employees and consumers. The goal is to deliver the best possible results for clients along with a comprehensive communications strategy that represents desired outcomes. No matter the size of your business, public relations will play a crucial role in your stakeholder relations and is the most cost-effective aid of influencing the opinions and perceptions that stakeholders have of your organization.
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